From $0 to $1.3M in six months: launching a new category in Health tech

The situation: A pre-launch behavioral health software company, B2B with a consumer companion app, had no go-to-market plan, and the launch was delayed.

What we did: A full rebrand, research-backed new customer segments, data-driven, multichannel marketing, a partner channel strategy, a full GTM tech build, and a hired and coached team for Marketing, Sales, Customer Success, Investor Relations.

The result: $5M in qualified pipeline and $1.3M in closed ARR in six months. Qualified leads went from 0 to 100+ a week, partners sourced 89% of early pipeline, and the category launch went viral within two weeks. Global GTM playbook for each ICP guides the team today.