From $5M to $50M: repositioning a data and marketing SaaS agency

The situation: A data-driven marketing agency selling data, media and technology had stalled at about $5M, with high sales-leadership turnover, creating a lack of effort in collaborating with the GTM organization, as well as unwanted attention from the PE firm.

What we did:

• Built trust with the head of client services, which opened the door to the agency's biggest potential client and a $17M three-year agreement.

• Repositioned the offers, audiences, pricing and messaging, then turned the best client wins into case studies and earned media that grew into a referral channel.

• Built out a full GTM strategy including data, systems, tech to make it repeatable

The result: Growth from $5M to $50M, and the company was positioned to acquire another agency within two years.