Start with your best existing customers: who they are, why they bought and where they came from. Then pick one channel that reaches more people like them, such as outbound, partners or referrals, and measure it weekly. Doing a few things repeatably beats trying everything at once.

Write down how you win before you hand it off: who buys, why, what you say and how the sale runs. Put it in your CRM, test it in one channel, then hire someone to run a motion that already works. H2 Growth builds that in 90 days.

Hire your first salesperson once you've closed enough deals to explain how you win. Before that, you're asking a rep to invent the sales process, which is slow and expensive. A short review of your wins tells you whether you're ready.

A good growth consultant finds what's holding revenue back and helps fix it across marketing, sales and customer success. The difference to look for is execution: some deliver a report, others build and run the fix. H2 Growth does both, starting with a two-week review.

Hard no. Let’s look at all of the data before attributing the lack of success to a person. It could be in the other 100ish reason and you’ll have what we call the “dreaded revolving door of sales reps” which has a terrible impact on a business.